The challenge

MLC School sought the help of Leonards Advertising to help achieve better geographic and demographic targeting, digital cut through and an increase of return on investment.

The solution

Leonards helped provide some continuity with advertising material sticking to clear objectives and rolling out across multi-platforms for high impact to drive core objectives.

The results

In just a few short months Leonards and MLC School have created an amazing working bond – with MLC School trusting Leonards with their entire marketing budget, freeing MLC School Team to focus on their exciting developments within the school.

Leonards also successfully took over MLC School web tracking and monitoring embedding new code to ensure results are monitored in and outside of campaign.

“I have built an excellent collaborative partnership with Leonards to maximise the spread and reach of our advertising and diversify into different cost-effective media. We have worked together to develop a strategic plan to build MLC School’s profile and drive attendance at various events. Through their industry knowledge and contacts, we have secured some very favourable rates, and have relied on their insight and analysis to demonstrate our ROI.”

– Michele Dunn
Head of Marketing and Community Relations
MLC School.