About

Media Strategy & Buying

The right message.
The right audience.
The right investment.

Media decisions should be driven by what your business needs to achieve.

We combine audience understanding, strategic planning, strong media relationships and considered buying to make your investment work harder. From a focused local campaign to a national media program, we help you choose the right channels, reach the right people and understand what your activity delivers.

About

What we do

  • media schedules, research, and advice
  • Audience research and channel strategy — understand who matters, where to reach them and how media can influence the desired response.
  • Media audits and budget planning — review existing activity, competitive context, investment priorities and opportunities for improvement.
  • Television, BVOD and connected TV — plan across broadcast and streaming environments to balance reach, audience fit and frequency.
  • Radio, audio and podcasts — connect with audiences through broadcast, digital audio and relevant listening environments.
  • Out-of-home and digital out-of-home — build presence across locations and formats aligned with audience movement and campaign objectives.
  • Print, cinema and retail media — select environments that support the audience, message and role of each channel.
  • Digital display, video, search and paid social — coordinate digital activity around audience intent, reach, response and measurable goals.
  • Trading, activation and reporting — manage negotiations, bookings, trafficking coordination, brand-safety considerations, optimisation and performance reporting.

Media planning with purpose

We take the time to understand your audience, objectives, budget and market before recommending where, when and how to invest.

Our team brings together research, planning, negotiation, activation and ongoing optimisation. The result is a clear strategy with practical recommendations, transparent responsibilities and a focus on performance.

How we work

01  Understand — Clarify your objectives, audience, budget, timing and measures of success.

02  Plan — Develop an evidence-led channel approach, investment allocation and campaign schedule.

03  Activate — Coordinate media partners, buying, implementation and campaign delivery.

04  Improve — Review results, identify opportunities and refine activity against agreed goals.

What you receive

A media plan built for action, not just presentation. Depending on the brief, deliverables may include:

  • Defined campaign objectives and target audiences
  • Recommended channels, formats and rationale
  • Investment allocation, timing and flighting
  • Clear delivery responsibilities and approval steps
  • Measurement framework, reporting cadence and optimisation priorities

We explain the thinking behind each recommendation so you can make informed decisions with confidence.

Some of our valued clients

CONNECT
WITH US

Leonards.
Your communications partner.

Sydney
Suite 210/ 46 Kippax Street,
Surry Hills NSW 2010

Melbourne
41 Cubitt Street
Cremorne VIC 3121

Industry Accreditation