Our Story.
100 Years
Countless changes
One enduring purpose
From the earliest advertising channels to the possibilities of what comes next.
In 1926, Frank Leonard founded an advertising business in Sydney. Over the century that followed, Leonards adapted to new channels, changing audiences and new ways of working.
Through each era, the ambition remained familiar: help organisations communicate with people in ways that matter.
Today, our story continues through strategy, creative thinking, media expertise and practical technology.
100
Years
1926 – 2026
Frank Leonard establishes the agency in Sydney.
Geoff Holt takes ownership.
Leonards develops eziAd, a web-based advertising transfer and reporting system.
F.P. Leonard rebrands as Leonard Holt Robb (LHR).
Leonards develops eziJob, an electronic recruitment advertising solution originally created for Royal Prince Alfred Hospital.
Leonards develops eziBrief, a purpose-built advertising campaign ordering system for the real estate industry.
Leonard Holt Robb rebrands as Leonards Advertising.
Leonards re-appointed as an approved contractor for Local Government Advertising Services and IT&C Products, Services and Consulting by Local Government Procurement (LGP)
Kate and Richard Faithorn commence a buyout of Leonards
Leonards launches Leonards Live - a cloudbased digital campaign management platform
Leonards Advertising creating Council News Online and Leonards Amplified
Leonards appointed to the Municipalities Association of Victoria for Media, Creative and Digital
NSW Tourism Awards – Local Government Award for Tourism Barrington Coast Gold
Mumbrella Travel Marketing Awards – Ad Campaign of the Year Port Macquarie – Where Time Does Wonders Winner
Mumbrella Travel Marketing Awards – Breakthrough Destination of the Year Australia's North West – Give the Kimberley a Crack Winner
Kate and Richard Faithorn sell Leonards to James Spinks
Innovation is part of our history
Long before online workflows became routine, Leonards was developing software to support the practical demands of advertising and recruitment. Today, the eziSuite family includes eziAd and eziJob, helping teams coordinate requests, approvals, records and recruitment activity.
The next century
A century of experience is valuable only when we keep putting it to work. We are building on Leonards’ heritage with sharper strategic thinking, creative collaboration, evolving media capabilities and technology that solves everyday challenges.
The channels will keep changing. Our focus remains on making every connection count.
