The challenge

Bathurst Regional Council approached Leonards in early 2018 to assist in developing a short, yet punchy, campaign to promote their autumn event Bathurst Heritage Trades Trail, and the region as a whole.

The solution

Leveraging of previous tourism and destination marketing experiences, Leonards developed a fully integrated campaign strategy which was focused on driving families and friends alike to the region.

The results

From a bespoke microsite, to local press coverage and digital banner ads, the first month of this campaign alone drove over 10,000 new visitors to the Bathurst Heritage Trades Trail website and added over 800 new profiles to their database.