- Helix Personas is Australia’s most advanced psychographic customer segmentation and data integration tool
- Predict consumer behaviour and humanise your data to unlock hidden value.
- Gain rich insights into your customers values, attitudes and behaviour.
- Pinpoint precisely where to find more of your best Customers using Helix Personas.
- 6 Helix communities comprised of 54 personas
- Understand their attitudes, product consumption and media usage
Helix Personas accurate profiling across a variety of attributes
Leonards is a long-time subscriber of Roy Morgan Research, and the full suite of products that fall under the Roy Morgan umbrella. Roy Morgan provides Leonards with Australian market reports and profiles, latest research statistics, information, and news.
This geo-digital psychographic segmentation tool combines location, demographics, lifestyle, attitudes, behaviours and values to reveal crucial information and insights into our clients’ residents and target audiences, where they are, and how to reach them.
In line with servicing the local government industry, Leonards uses Roy Morgan Research as it operates on a LGA and SLA breakdown to provide psychographic insights for councils of their residents. This is ideal for running community engagement and similar type campaigns for councils, as often there can be marked differences in personas within the geographic boundaries of an LGA.
Live Audience Extension
Leonards is making extensive use of this exciting and exclusive Roy Morgan offering. Built on a next-generation platform developed with Telstra, Audience Evaluation leverages 19+ million internet-connected devices to provide granular detail into who’s engaging with your online content or digital campaigns. Already in use with a number of Leonards’ clients, Audience Evaluation allows the Leonards team to monitor campaign results in real time, but also broken down into one of six Helix communities, and over 54 personas..