Retail panel advertising – are you using it?

When it comes to advertising, where are you spending your time and money? Are you putting all your eggs in the one basket? Or are you taking advantage of the different avenues that are out there? We all know how important online advertising is and how popular it is becoming. But it is not the only way to advertise your business. There are many other successful ways to market your business. Retail panel advertising is one such way. Let’s take a look into retail panel advertising and how its used.

What is retail panel advertising?

Retail panel advertising is a type of advertising that utilises your environment and the environment that your potential buyers will be using. It is a type of advertising that can be used throughout retail environments. Your potential buyers will be able to see the advert during their daily shopping and refer back to your business when they need your products or services.

There are a number of different ways that you can advertise in a retail space. These can include window sized banners, purchasing a spot in an electronic advertising panel within the shopping centre or with floating banners that come down from the ceilings (just to name a few).

 


How is it a successful way of advertising?

Retail panel advertising is a successful way of advertising as it gets your business and offerings right in front of people.

Large banners and retail promotions of your business are hard to miss. There is the potential for thousands of people to walk past it per day, depending on the location and size of it. This means that you are increasing your potential customers tremendously.

By having a large banner strategically placed, it means that the customer will most likely stop to read it and what it is about. The ad will then stay in the back of their minds and when the time comes that they need your services, they will be able to look back on it and contact you.

You don’t have to stick to just shopping centres either when it comes to your advertising. Look at what you are trying to sell and what environments it will work best in.

Gyms, office buildings and cafes are just a few of the different places that you can take advantage of the advertising.

Digital can report on a 26% increase ROI when supported by outdoor!

How is it used in campaigns?

When putting together your advertising campaign it is important that you are looking at creating a campaign that incorporates different avenues. Not just put all your eggs in one basket. Advertising needs to be precise, tailored to your market and located in places that they are likely to see it.

Your retail panel advertising can make a huge different to your campaign and how it plays out.

It can help to drive people into your bricks and mortar store or office. It can help to guide people to your website. And it can attract more people to follow you on social media.

How do I get started with retail panel advertising?

It is important to understand that you can not just go and place a banner wherever you want to. There are different rules and regulations that need to be applied. If you are looking to start in a shopping centre, you need to the providers that purchase available advertising space in shopping centres and discuss the options with them.

By using an advertising agency they are able to handle all of this for you. They have direct contact with the numerous Retail Panel providers (e.g. Ooh! Media, Shopper Media, Val Morgan, Stocklands, JCDecaux to name a few.) They may be able to negotiate better rates and positioning of your banners too.

An agency will be able to help you decide on the best type of advertising and the best locations to reach your target market efficiently. They can also advise on how to best utilise your space you have been given to capture the attention of the researched audience’s persona.

Retail panel advertising is a lot more powerful than you may think. It is more than just a pretty banner in a shopping centre. It is a strategically placed piece of advertising that is aimed at reaching the exact people that you want it to reach, in a short amount of time. It is a way to reach potentially thousands of people within a day.

Retail panel advertising is a statement. A statement that your business is making to the world. Feel free to contact Leonard’s if you would like to find out more about retail panel advertising and how it can support and grow your business. Email us today at info@leonards.net.au

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