Leonards Advertising exceeded all KPIs on this campaign for Oberon with high traffic to the site leading to a massive increase in brand awareness and knowledge for what the region offers: superb farm experiences, beautiful gardens and parklands, funky retail, local produce restaurants and caravanning facilities.
The Oberon VIC received a sharp rise in visitors over the campaign period and for a few months afterwards. Accommodation bookings and short stays significantly increased compared to year-on-year results for the same months in previous years.
Another benefit from this brand awareness campaign was a surge in Facebook “likes” helping potential first-time and repeat visitors stay updated with what’s on in the region to plan their next visit.
The Destination Marketing team at Oberon will be working with Leonards in 2022 on a series of event campaigns to leverage the success of the ‘More than you Imagine” brand awareness campaign.
View full Campaign Report (PDF)