Just Sydney Tours

Just Sydney Tours

The Challenge

Just Sydney Tours, a Sydney based company offering boutique high end tours predominantly for the inbound US and European markets, needed a brand makeover. Having started in a small way in 2014, the approach to brand up till approaching Leonards in late 2016 had been ad hoc at best. The company’s rapid success and growth now required the same level of professionalism applied to creating a cohesive brand, vibrant logo and user-friendly website.

The Solution

Working with the Leonards team, comprehensive brand guidelines were devised to capture the essence of the Sydney experience and simplicity of Just Sydney Tours. From here, a logo and new website were created working step-by-step with Just Sydney Tours to guarantee a final result in keeping with client expectations. Leonards has also created an engaging and informative EDM which is sent monthly around the world to both tour wholesalers and potential consumers. With our creative team and the passion of Just Sydney, Leonards streamlined the process optimising both time and money.

The Results

Today, Just Sydney attracts not only adventurous foreigners, but also curious locals wanting to see another side to their city. Additional tour drivers have been recruited and the fleet of luxury vehicles has grown with the help of the sleek, professional and user-friendly website reflecting the Just Sydney brand.


Creative, Web Services

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