Just Sydney Tours, a Sydney based company offering boutique high end tours predominantly for the inbound US and European markets, needed a brand makeover. Having started in a small way in 2014, the approach to brand up till approaching Leonards in late 2016 had been ad hoc at best. The company’s rapid success and growth now required the same level of professionalism applied to creating a cohesive brand, vibrant logo and user-friendly website.