Primary Objective: Enter Competition. Secondary Objective: Click on package deal
- 1,390 competition entries
- 13,347 users to reminiscence microsite
- 3,411 total package deal button clicks
Campaign KPI’s:
- Social Media KPI : 0.90% CTR
Achieved: 2.19% CTR
- Google Search KPI: 2% CTR
Achieved: 17.02% average CTR
- Google Display KPI: 0.07% CTR
Achieved: 0.27% average CTR
How did this translate into dollars and yield?
Below client’s performance notes:
Revenue for November was 35% of that of November 2019, which is incredibly impressive given we only had approx. 3,500 tour spaces available vs. approx. 18,000 spaces, only 20% capacity for 2020 vs. 2019.
This suggests we are getting far more yield from our cave customers compared to 2019.
Amy Korfias,
Visitor Experience Manager, Jenolan Caves