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Home
Our Services
Advertising
Creative
Web Services
Strategy & Research
About us
Who we are
Our Process
Our Work
Systems
Media Room
Listening Post
eziJob
Media Trends
Contact Us
Council Survey
Help us shape media and advertising for Local Councils in 2020
Step 1 of 3
33%
As of 1 January 2020, Leonards Advertising is excited to share that we have been reappointed for another three years to the LGP719 Media, Advertising and Creative Services contract. To help us understand how to best serve you under the new tender, we are asking our valued Local Government clients to take a short 5 min survey. The results will be used to help shape how we – in collaboration with major publishers and media outlets – can improve cross-platform Council advertising. All survey responses will remain completely confidential.
What council do you work for?
*
What department do you work in?
*
Of your annual advertising budget, what approximate percentage is spent on the following media channels:
Newspapers
Online
Radio
TV
Outdoor
Other
In what papers and/or websites are you currently placing your advertising?
*
Would you consider placing your Council advertising in a metropolitan newspaper, as opposed to a local newspaper? (Multiple boxes can be ticked)
*
Yes
Only, if rates are competitive
Only, if readership exceeds local newspaper
No
How do you currently reach residents to tell them of your regular Council information?
*
Newsletters - Online
Newsletters - Print
Website
Radio
Newspapers
Letterbox drop
Magazines
Are advertising bundles appealing i.e full page in newspaper + a leaflet + online ad + social, metro broadcast multi-channel options bundled with print + online?
*
Yes
No
Would you consider placing your Council advertising on an online news website?
*
Yes
No
How important is it for your Council to have editorial content in local or metro newspapers?
for instance, a newspaper + leaflet + online ad + social media advertising bundle?
Would you like a free helix persona report examining the demographic, psychographic and media channels used by your LGA residents? We can then provide media recommendations into where and how to communicate with residents to stretch your advertising dollars further.
*
Yes
No
How can publishers (print and online) better serve your Council?
Would you be happy to take part in a Local Council roundtable discussion to help shape how publishers/broadcasters develop better communication and advertising solutions for Councils?
*
Yes
No
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