WHO WE ARE

Your partner

Leonards first opened its doors in 1926 and is Australia’s oldest accredited media agency. Turning 90 next year, one thing that has never changed is its commitment to understanding client objectives then finding creative and cost-effective solutions to ensure a return on investment (ROI).

The media landscape is undergoing rapid change. Leonards is moving with the times and has built internal capacity to manage campaigns across all media channels. With nearly 30 staff employed by the agency, Leonards has expertise in traditional advertising, media buying, digital marketing, digital production, copywriting, audience research, art direction and studio services.

In highly specialised areas, Leonards has proactively sought strategic partnerships with like-minded and qualified agencies to extend its expertise and enable it to provide a fully integrated campaign service to clients.

167

Local Government Clients

54

Education clients

8

Tourism Clients

40

Recruitment Clients

VISION STATEMENT

Our agency will change the way you think about advertising. A 360 degree approach to creative solutions, a genuine commitment to client service and dedication to delivering the best results possible for you.

MISSION STATEMENT

Everything Leonards does is about delivering the best advertising for you – all its formats, styles, creative thinking and trends.

First we listen to you, and then hopefully you will listen and act on our ideas. Together we can change everything – attitudes, beliefs, brands and especially your bottom line.

Start up a conversation. Leonards is listening

Leonards at a glance

1926
Frank Leonard leaves Catts Patterson and starts F.P.Leonard Advertising Pty Ltd
1929
During The Depression, FPL begins to act for Spain, Jordan, Ceylon and Ireland as Tourist Representatives
1945
FPL specialises in Print and Magazine Clients

Between 1945-1970

1975
Geoff Holt, Copywriter, joins FPL in a buyout
1984
FPL rebrands as Leonard Communications & Marketing (LCM)
1985
LCM installs Dynabyte computerisation for media planning/placement. 2nd agency to purchase state-of-the-art Dynabyte
1985
LCM installs fax machines for ad proofing by clients
1987
LCM installs $200k typesetting equipment at 22% lease costs
2000
LCM develops eziSuite, which included “eziAd” web ad transfer and reporting system
2001
LCM rebrands as Leonard Holt Robb (LHR)
2004
LHR develops eziJob; e-recruitment for RPA Hospital
2005
LHR develops eziBrief real estate agent total ad campaign ordering system
2011
LHR Digital is formed to deliver website, e-news, microsite and video services
2014
Leonard Holt Robb rebrands as Leonards Advertising
2015
Kate Faithorn commences as CEO
2015
Listening Post e-news is launched
2015
Leonards releases Scrambledmgs App – encrypted phone message and photo system
2015
Leonards re-appointed as an approved contractor for Local Government Advertising Services and IT&C Products, Services and Consulting by Local Government Procurement (LGP)
2016
Kate and Richard Faithorn commence a buyout of Leonards
2017
Leonards launches Leonards Live – a cloud-based digital campaign management platform
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